Indian startups sell "hired grandchildren" to combat loneliness for elderly population
GS3Economy · S&T · Environment · Security· Employment & inclusive growth· Prelims + Mains·
Silver Economy and geriatric care: a GS3 case study on socio-economic implications of an ageing population.
Why in news
Startups in India are launching 'hired grandchild' services to provide companionship and emotional support to the elderly to combat loneliness.
Background
The India Ageing Report 2023 projects the senior population in India to reach 21 percent by 2050. Startups led by Gaurav Mittal and Santosh Abraham offer these services on an hourly rate basis.
Facts for Prelims
- FactIndia Ageing Report 2023 projects senior population to reach 21 percent by 2050
- FactHired grandchild services are offered on an hourly rate basis for social interaction
Prelims practice question
According to the India Ageing Report 2023, what percentage of the population is projected to be senior citizens by 2050?
- (a)21 percent
- (b)15 percent
- (c)30 percent
- (d)40 percent
Show answer
Answer: (a) 21 percent — The India Ageing Report 2023 projects the senior population in India to reach 21 percent by 2050.
For Mains
Q. Discuss the socio-economic implications of the rising elderly population in India and the emergence of the 'silver economy' to address geriatric loneliness.
Dimensions to cover in your answer
- Demographic shift: Rapidly increasing dependency ratio necessitating institutionalized social support systems
- Silver economy: Emergence of niche service markets catering to geriatric emotional and social needs
- Social fabric: Transition from traditional joint-family support to paid companionship models
Keywords: Silver Economy · Demographic Dividend · Geriatric Care · Social Inclusion · Elderly Welfare
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