Kerala to launch ‘Brand Wayanad’ with ₹50 crore Tribal University and Heritage Centre
GS3Economy · S&T · Environment · Security· Food processing & supply chain· Prelims·
Responsible tourism and GI tagging: a GS3 case study on tribal socio-economic development.
Why in news
The Kerala State Government is launching 'Brand Wayanad' to promote responsible tourism and establish a Tribal University and Heritage Knowledge Centre.
Background
The project involves a ₹50 crore investment to establish a Tribal University and Heritage Knowledge Centre. It includes initiatives like the 'Wayanad CSR Exchange', an 'E-Waste-Free Drive', and the promotion of GI-tagged 'Wayanad Robusta Coffee'.
Facts for Prelims
- PlaceWayanad: A district in Kerala where 'Brand Wayanad' is being launched.
- FactThe Tribal University and Heritage Knowledge Centre project has a budget of ₹50 crore.
- FactWayanad Robusta Coffee is a GI-tagged product promoted under the initiative.
- SchemeWayanad CSR Exchange and E-Waste-Free Drive are components of the Brand Wayanad project.
Prelims practice question
Which GI-tagged product is being promoted under the Brand Wayanad initiative in Kerala?
- (a)Kashmiri Saffron
- (b)Darjeeling Tea
- (c)Nagpur Orange
- (d)Wayanad Robusta Coffee
Show answer
Answer: (d) Wayanad Robusta Coffee — The note specifies that Wayanad Robusta Coffee is a GI-tagged product promoted under the initiative.
For Mains
Q. Discuss how the promotion of GI-tagged products and responsible tourism can contribute to the socio-economic development of tribal and rural regions in India.
Dimensions to cover in your answer
- Economic diversification: Transitioning from subsistence farming to value-added GI-tagged coffee exports
- Cultural preservation: Balancing heritage tourism with the protection of indigenous tribal identities
- Environmental governance: Mitigating tourism-led waste through dedicated E-Waste-Free initiatives
Keywords: Responsible Tourism · GI Tagging · Socio-economic Development · Tribal Welfare · Value Addition
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This note is generated automatically from SatyaDheesh's news feed and mapped to the UPSC CSE syllabus. Check facts against the original report or PIB before using them in an answer.