Indian Political Parties Face Gen Z Engagement Challenges

Madhavan Narayanan discusses how Indian political parties face challenges in engaging with Gen Z, noting their unique demands and communication styles. The Cockroach Janata Party (CJP) protests highlighted this gap, showing Gen Z's organizational skills and use of social media. Political leaders must adapt to understand and meet these new voters' needs beyond traditional outreach methods. This generational shift impacts voter behavior, as seen in recent Tamil Nadu elections where social media played a crucial role. Parties need to listen more than they speak to connect effectively with this demographic.