Modi urges Indians to share handloom videos using #NationalHandloomDay

Why in news

PM Modi urged citizens to celebrate National Handloom Day (August 7) to promote the Swadeshi movement's legacy and support handloom workers.

Background

National Handloom Day is observed on August 7 annually. The date commemorates the launch of the Swadeshi movement on August 7, 1905, which advocated for boycotting foreign goods in favor of Indian products.

Facts for Prelims

• FactNational Handloom Day is observed on August 7.
• PlaceSwadeshi Movement: Launched in 1905 to promote indigenous goods.
• S&THandloom sector: A significant contributor to rural employment and traditional craftsmanship in India.

For Mains

Q. Discuss the significance of the handloom sector in promoting rural livelihoods and preserving India's cultural heritage. How can digital platforms be leveraged to enhance its global reach?

Dimensions to cover in your answer

• livelihood generation
• cultural preservation
• digital marketing
• global value chain

Keywords: Swadeshi movement · rural employment · cultural heritage · MSMEs · digital promotion

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