Ahead of poll day, ECI issues directive on political advertisements
GS2Polity · Governance · IR· Elections, ECI & electoral reforms· Prelims·
Why in news
The Election Commission of India (ECI) issued guidelines prohibiting political advertisements in newspapers on polling day or the day prior without MCMC pre-certification.
Background
The Election Commission of India (ECI) mandated that political advertisements must be pre-certified by the Media Certification and Monitoring Committee (MCMC). Applications for certification must be submitted at least two days before the proposed publication date.
Facts for Prelims
- BodyMCMC: Media Certification and Monitoring Committee is the body responsible for certifying political advertisements.
- FactPolitical advertisements are prohibited in newspapers on polling day and the day prior without pre-certification.
- FactApplications for advertisement certification must be submitted two days before the proposed publication date.
For Mains
Q. Discuss the role of the Election Commission of India in ensuring a level playing field and curbing 'paid news' during state assembly elections.
Dimensions to cover in your answer
- Regulatory oversight: Balancing freedom of expression with the need to prevent misinformation and 'paid news' during the Model Code of Conduct.
- Institutional bottleneck: Challenges in real-time monitoring of digital and print media by the MCMC.
Keywords: Model Code of Conduct · Paid News · Level Playing Field · Transparency · Regulatory Oversight
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