Koraput coffee shines at BRICS, reaches global delegates in 'Vocal for Local' push
GS2Polity · Governance · IR· Regional & global groupings (QUAD, BRICS, SCO, G20...)· Prelims·
Soft power and 'Vocal for Local' initiative: a GS2 International Relations and GS3 Rural Development case study.
Why in news
The Ministry of External Affairs distributed Koraput coffee from Odisha to delegates and journalists at the 18th BRICS Summit in New Delhi as part of the 'Vocal for Local' initiative.
Background
Koraput coffee is grown by tribal farmers in Odisha. The specific brand distributed at the summit was 'Tiger Bright' coffee, provided in 250-gram packets.
Facts for Prelims
- FactTiger Bright coffee is a brand from Koraput, Odisha.
- PlaceThe 18th BRICS Summit was hosted in New Delhi.
- SchemeThe 'Vocal for Local' initiative aims to promote local produce on international platforms.
Prelims practice question
Which specific brand of coffee from Odisha was distributed at the 18th BRICS Summit?
- (a)Odisha Gold
- (b)Tiger Bright
- (c)Royal Brew
- (d)Tribal Blend
Show answer
Answer: (b) Tiger Bright — The note specifies that Tiger Bright coffee was the brand distributed to delegates and journalists.
For Mains
Q. Discuss how the 'Vocal for Local' initiative can be leveraged to integrate tribal and rural produce into global value chains while ensuring sustainable livelihoods.
Dimensions to cover in your answer
- Market access: Leveraging international summits to bypass traditional intermediaries for tribal farmers
- Brand equity: Challenges in standardizing and certifying organic tribal produce for global export standards
Keywords: Vocal for Local · Global Value Chains · Tribal Livelihoods · Brand India · Market Integration
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