Value-added farmers’ produce to be marketed under 'Kerala Brand’ for better price, says CM V.D. Satheesan

Why in news

Kerala CM announced the 'Kerala Brand' initiative to facilitate exports of value-added farm produce and outlined a new agriculture policy.

Background

The 'Kerala Brand' aims to ensure fair prices and export facilitation via Vizhinjam port. The state government announced an increase in rubber prices from ₹200 to ₹300 and plans for second-round land reforms.

Facts for Prelims

• PlaceVizhinjam Port: A major deep-water seaport located in Kerala.
• FactRubber price hike: Increased from ₹200 to ₹300 as part of state agricultural reforms.
• SchemeKerala Brand: A state initiative for value-added farm produce and export facilitation.

For Mains

Q. Discuss how branding and infrastructure integration can enhance the export potential of agricultural produce in Indian states.

Dimensions to cover in your answer

• Value-addition strategies
• Logistics and port connectivity
• Price realization for farmers

Keywords: Value-addition · Export facilitation · Land reforms · Price discovery

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