Why Meta has appointed Kunal Shah as WhatApp’s CEO

Shah, a fintech entrepreneur with experience in companies like FreeCharge and CRED, has been appointed to a global role at Meta focusing on expanding the company's superapp strategy. His appointment comes after Meta had previously sought his leadership for WhatsApp in India, highlighting his understanding of consumer behavior and data-driven business models within the Indian market. This move is likely to see WhatsApp adopt a premiumization strategy similar to Shah's previous ventures, potentially integrating services like payments and shopping into its platform.