Can fish hook voters in India’s West Bengal elections? | Elections News

In the upcoming West Bengal state election, Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) is employing a novel campaign tactic: using fish to connect with voters. The party has sent candidates like Sharadwat Mukherjee campaigning door-to-door with Catla fish, highlighting the importance of fish in Bengali culture. This strategy comes amidst accusations from Mamata Banerjee, the incumbent chief minister, that the BJP would ban fish, meat, and eggs if elected, a claim the BJP denies. The use of fish on the campaign trail is seen by some as a novelty and a way for both parties to create new images in voters' minds.