From selfies to slogan: how Instagram is becoming India’s newest political battleground
The article highlights the spread of misinformation and disinformation on Instagram, posing a threat to democratic processes.
Ankit Pandey posted a video of men praying on the railway platform, sparking outrage and leading to increased political content consumption on Instagram. Political parties are increasingly using short-form videos for their campaigns, leveraging the platform's algorithm to target specific demographics. The rise in political content has led to concerns about misinformation and disinformation, with some influencers even creating AI-generated content that can be harmful or misleading. While Instagram offers a convenient way for political actors to reach voters, its impact on electoral outcomes remains uncertain.
2 APR 2026
— The Hindu
From selfies to slogan: how Instagram is becoming India’s newest political battleground
5 APR 2026
· THIS STORY — The Hindu
Increased political content consumption on Instagram, sparked by a video posted by Ankit Pandey, has raised concerns about misinformation and the platform's potential impact on electoral outcomes.
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