From the margins to momentum: the BJP’s electoral journey in Tamil Nadu

The BJP has seen a rise in Tamil Nadu, despite its long struggle to establish itself as a major force. While the party initially relied on the support of the Rashtriya Swayamsevak Sangh (RSS) and gained initial traction in certain pockets, it has since formed alliances with parties like the AIADMK and DMK. The party's success has been driven by factors such as Prime Minister Narendra Modi's popularity and internal conflicts within the AIADMK. In recent elections, the BJP secured a higher vote share but failed to win any parliamentary seats. With an increased number of candidates in the upcoming Assembly election, the party hopes to translate its momentum into better representation.